Sex comedy Great Grand Masti releases today at box-office

If there is one adult comedy franchise that has made money at the box office in India, it is the franchise of Masti. What started off as a usual adult comedy flick in 2004, Masti has today emerged as one of the leading adult comedy franchises in India, setting a trend of sorts by paving way for other producers to spin off sex comedies.

And just when the adult comedy genre started going out of fashion, director Inder Kumar revived his Masti franchise with Grand Masti which despite its double entendre (some sexual innuendos offended women a great deal) did a roaring business at the box office and was declared the sleeper hit of 2013 after crossing the Rs 100 crore mark. Today, three years later, the franchise is back with its third installment titled Great Grand Masti.

The third installment has retained its original male actors namely Vivek Oberoi, Riteish Deshmukh and Aftab Shivadasani. Actress Urvashi Rautela joins them as the only lone female lead. The trailer promises a whole lot of adult jokes, in-your-face cleavage heaves courtesy Urvashi Rautela and sexually laced one-liners that will appeal to your carnal instincts.

Watch: 5 Reasons To Watch Great Grand Masti

Certainly not for kids, the movie will definitely appeal to a whole lot of massy adult male viewers for cheap thrills. There is an audience for that too and a large one, as proved by Grand Masti’s success.

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Working to Great Grand Masti’s advantage is the solo release factor. Actor Irrfan Khan pulled out his film Madaari offering the makers of the Masti franchise a free run at the box office, which means one can expect a whole lot of footfalls this weekend for the film. However, with Sultan still going great guns, one will have to wait and watch if this adult comedy will be able to stop Salman Khan’s juggernaut. Not to forget, those who have already watched the leaked copy online may not be too keen to enjoy a theater experience.